Defense Tech · Türkiye
Building media leadership and digital excellence — inMOLA-powered marketing transformation made ASELSAN Türkiye's #1 technology brand across media channels.
#1
Tech brand in Türkiye
Gold
Altın Örümcek Award
20+
Decision cycles run
ASELSAN is one of Türkiye's largest technology and defense-electronics brands, with a marketing organization that needed to move from intuition-driven campaigns to a structured, measurable decision system across web, brand, media, and social.
As Brand & Digital Marketing Leader, Erkan Terzi built ASELSAN's marketing decision system using the very models that now power inMOLA — scoring and valuing digital channels on a monthly basis through a PR media-valuation model, then building advertising and media directly from those insights.
The result: ASELSAN became the #1 technology brand in Türkiye across media channels, its web assets won the Altın Örümcek Award, and the organization adopted a repeatable decision rhythm it still runs today. These results were produced with the same proprietary decision models inMOLA runs today.