ASELSAN

At ASELSAN, we led the end-to-end implementation of web assets, brand and media integration, content strategy, data management, and social media analytics — moving from intuition-driven campaigns to a structured decision engine that surfaced where to invest, when, and how.

Within the scope of PR media valuation efforts, digital channels were scored and valued on a monthly basis, enabling effective tracking and control of annual performance targets. Advertising and media content were developed in line with these insights, and all digital integration initiatives were successfully completed.

As a result, ASELSAN became the #1 technology brand in Türkiye across media channels. As part of this comprehensive digital transformation, ASELSAN's web assets were awarded the Altın Örümcek Award — and the marketing organization established a repeatable decision rhythm it continues to run today.