+31.04%
Monthly sales revenue
$0
Additional budget required
Pareto
Prioritization framework
Netpak is a packaging manufacturer competing in a price-sensitive, relationship-driven B2B market, where growth depends less on reach and more on putting effort behind the right accounts. The company wanted to grow monthly sales — without expanding the marketing budget. The constraint was non-negotiable: growth had to come from better allocation, not more spend.
As marketing & sales consultant, Erkan Terzi applied the very models that now power inMOLA — using a Pareto-based scoring model (today inMOLA's Pareto Score module) to identify the 20% of accounts driving 80% of potential revenue. Sales and marketing shifted focus to the highest-scoring accounts with differentiated playbooks by segment. The result: a 31.04% increase in monthly sales revenue with no additional marketing budget — produced with the same proprietary decision models inMOLA runs today, making this live proof of the engine rather than a one-off consulting win.