Pareto Score

Pareto Score applies the 80/20 principle to your B2B customer portfolio — identifying the companies most likely to drive the majority of your revenue, so your sales and marketing teams focus their energy where it matters most. Each company is scored and classified from A to C based on a combination of firmographic data, digital authority signals, and behavioral indicators, giving you a clear, ranked view of your most valuable relationships and your highest-potential growth opportunities.

Beyond scoring, Pareto Score tracks total portfolio revenue, digital maturity levels, and strategic partner status — turning a complex customer base into a prioritized action list. Whether you're allocating account management resources, planning outreach campaigns, or identifying churn risks before they escalate, Pareto Score ensures your team always knows which companies deserve the most attention, and which relationships have the highest ceiling for growth.