inMOLA Core unifies your marketing, brand, competitor, and campaign data into a single decision layer — built for enterprise marketing teams running multi-channel, multi-market programs. The platform looks ahead, detects signals before performance declines, and turns dashboards into clear recommendations.
For enterprise marketing teams · CMOs · Brand & Performance leaders
“inMOLA isn't just built to report marketing performance. It's built to improve marketing decisions.”
— Erkan Terzi · Founder of inMOLA
inMOLA Core
Marketing Decision Score — Monthly Trend
inMOLA compounds decisions into measurable growth. This is what a customer's score curve looks like over a year.
Current Score
What you get
inMOLA Score
A single 0–100 score that consolidates your entire digital, marketing and PR performance into one objective metric.
More DetailsCompetitive Intelligence
Automated benchmarks across 13 metrics in Marketing, Brand and Communications — month-over-month deltas, no manual research.
More DetailsCampaign Decision
AI-powered strategy engine that recommends channel mix, budget allocation and real-time campaign adjustments.
More DetailsBCG Box Matrix
Advanced strategic framework that positions products and channels by performance, momentum and future opportunity.
More DetailsMarket Entry
Scored readiness index across regions for international expansion — demand signals, competitive density, audience fit.
More DetailsMarketing Mix Score
Evaluates how effectively your strategy is designed, balanced and executed across brand, communication and activation layers.
More DetailsA/B Test Tracker
Statistical confidence to make decisions that actually move the needle — automatic winner detection at 95% confidence.
More DetailsData Integration
The backbone of the intelligence layer — unifies analytics, social, advertising, SEO, PR and technical data into a single structure.
More DetailsCustomer Score
AI-scored customer portfolio with retention, value, and risk signals — Champions to At-Risk to Churning.
More DetailsWeb Personalization
Page-by-page visitor experience scoring with AI-generated optimization recommendations.
More DetailsPR Media Value
Quantifies digital PR and earned media in measurable business value — reach, credibility, sentiment, visibility.
More DetailsBrand Trends
Tracks how your brand's visibility, perception and momentum evolve over time across digital channels and media.
More DetailsPareto Score
Applies 80/20 to your B2B customer portfolio — A/B/C scoring with firmographic, digital authority and behavioral signals.
More DetailsMarketing Security (MarSec)
Evaluates how secure, compliant and trustworthy your digital marketing infrastructure is — HTTPS, headers, data exposure, trust signals.
More DetailsAI Visibility
See how ChatGPT, Claude, Gemini, and Perplexity talk about your brand — and where competitors get the recommendation instead.
More DetailsSales Geography
Pipeline as a living map. See where revenue grows, where it bleeds, and which markets are quietly outgrowing your main bet.
More DetailsStore Pulse
What customers actually think about each branch, day by day — versus the competitor next door, before the P&L catches up.
More DetailsInfluencer Marketing
Score Instagram, TikTok, and YouTube creators on real engagement, authenticity, and brand fit — with the sweet-spot micro-tier surfaced by ROI, not by follower count.
More DetailsBrand Sentinel
Monitor how your brand is being talked about on social platforms 24/7 — sentiment, theme, and three alarm types (negative surge, viral mention, silence) that fire while the response window is still open.
More DetailsReflex
Adapt banners, sliders, text and CTAs in real time to each visitor's location, weather, browsing history, source and device — no dev, one snippet.
More DetailsBenchmark
Compare your marketing performance against your industry peers on the same axes — visibility, brand authority, communications reach — updated continuously.
More DetailsSEO Command
Complete SEO command layer — technical health, keyword rankings, backlink profile, content gaps — with prioritized next steps.
More DetailsDeep Digital Intelligence
The full picture of your brand's digital footprint — search, social, PR, ads, competitor overlap — as a single decision layer.
More DetailsKeywords
Track the names, topics and terms that matter to your standing across search and social — with sentiment and change alerts.
More DetailsThe modules above are only the visible layer of inMOLA Core. Beneath them, dozens of additional capabilities — built to strengthen brand equity, drive measurable valuation, and convert performance into business outcomes — operate continuously on behalf of your company.
Custom-built modules
Beyond the standard set — modules engineered for your brand.
Have a decision your team needs to make repeatedly that no off-the-shelf tool answers? inMOLA can design and ship custom modules tailored to your brand's strategy, sector, and operational reality — built on the same proprietary algorithmic core.
Frequently Asked
Common questions about inMOLA Core
What does inMOLA Core unify?
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inMOLA Core unifies marketing, brand, competitor, and campaign data from your existing tools (analytics, social, paid media, SEO, PR, CRM) into a single decision layer. It does not replace your stack — it sits above it and produces prioritized recommendations from the data you already have.
How is inMOLA Core different from a CDP or BI tool?
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CDPs (HubSpot, Segment) unify customer records for operational execution. BI tools (Looker, Tableau) visualize data for analysts. inMOLA Core is a decision engine: it scores performance against strategic objectives, surfaces relationships manual analysis misses, and tells marketing leaders what to do next — not just what happened.
Who is inMOLA Core designed for?
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inMOLA Core is built for enterprise marketing teams: CMOs, brand and performance leaders, and strategy functions that need to convert fragmented data into coherent decisions. Mid-market companies running multi-channel, multi-market programs benefit most.
How does inMOLA Core integrate with our existing marketing stack?
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inMOLA Core connects to your data sources via the Data Integration module — analytics (GA4), social platforms, ad platforms (Google Ads, Meta), SEO tools, PR monitoring, and CRM. Standardized ingestion, real-time sync. Your existing tools keep running; inMOLA Core adds the intelligence layer.
How long does inMOLA Core implementation take?
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A typical Core implementation runs 1 day: data integration, module activation for data integration and module activation, day 2 for benchmark calibration and team enablement, day 3 for the first scored performance review. Faster paths are possible for teams with clean data sources.