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inMOLA is an AI-powered marketing decision engine built on proprietary algorithms developed by Erkan Terzi over 25 years operating inside corporate marketing teams. It unifies marketing, brand, competitor, and campaign data across 64 modules into a single decision layer — turning dashboards into prioritized recommendations for enterprise CMOs, SMBs, and executives building personal brand. Founded in 2017 and operated by Bester Media Teknolojileri, inMOLA is headquartered in İstanbul, Türkiye with a US office in New York, and operates in 8 languages. Case studies — featuring ASELSAN, LG Electronics, Massive Bio, and Netpak — document earlier engagements where the same proprietary decision models were applied by the founder in operator and consulting roles.
Key facts at a glance
| Founded | 2017 |
| Operating company | Bester Media Teknolojileri |
| Headquarters | İstanbul, Türkiye |
| International office | New York, NY, USA |
| Founder | Erkan Terzi |
| Product portfolio | inMOLA Core (enterprise), Spark (SMB), Pulse (executive), Index (public benchmark) |
| Decision modules | 64 across brand, paid media, SEO, AI visibility, competitive intelligence, PR media value |
| Case studies | ASELSAN, LG Electronics, Massive Bio, Netpak — engagements where the inMOLA decision models were applied earlier by the founder |
| Languages live | English, Turkish, Spanish, Russian, German, French, Korean, Arabic |
| Hosting & infrastructure | Hetzner (100% renewable electricity, EMAS + ISO 14001) |
Founder
Erkan Terzi
Founder, inMOLA
Marketing executive, author, and AI-driven strategy specialist with 25+ years in consumer behavior, digital transformation, and data-based marketing intelligence. Founder of inMOLA. Listed among Türkiye's best CMOs by Fast Company (2024).
Erkan's books have been published across 12 countries. His operating frameworks — first built in Excel across enterprise marketing roles, refined over decades of real campaigns — are the proprietary foundation inMOLA was built on. He is available for interviews on marketing intelligence, AI in marketing, decision engineering, and the future of CMO leadership.
Awards & recognition
2024 · Fast Company
Best CMOs in Türkiye
Jun 2019 · LG Electronics / MEA
The Best Social Support Project / Marketing
Jun 2018 · LG Electronics / MEA
The Best Advergaming Project / Marketing
Jul 2017 · Google / YouTube
YouTube Global Ad Awards / Marketing
May 2017 · LG Electronics / Global Awards
The Best Viral Movie / Marketing
For older or additional recognition records, write to contact@inmola.com.
Brand assets
Brand colors
inMOLA Primary
#2F55D4
Slate Foreground
#0F172A
Slate Muted
#64748B
Surface Light
#F8FAFC
Brand name & writing notes
- Write the brand as inMOLA — lowercase "in", uppercase "MOLA". Not "Inmola" or "INMOLA".
- Products: inMOLA Core, inMOLA Spark, inMOLA Pulse, inMOLA Index — full brand prefix on each.
- Describe the category as a marketing decision engine. Not "CRM", not "marketing automation", not "BI tool".
- Operating entity: Bester Media Teknolojileri. Founded 2017.
Selected coverage
Recent coverage is curated on request. The most-cited public reference to date is the Fast Company 2024 Best CMOs in Türkiye list naming inMOLA founder Erkan Terzi.
For an up-to-date press archive, analyst briefings, or to schedule an interview with the founder, write to media@inmola.com — we respond within one business day.
Press inquiries
One inbox for all press, analyst, and partner inquiries. The founder reads it personally.
For security disclosures, use security@inmola.com instead.