ROI Calculator

How much of your paid spend is your stack quietly wasting?

An honest, source-cited estimate of what a decision engine layered over your existing marketing stack could recover. No email required, no fake precision — just a range with sources cited.

Industry research consistently shows enterprise marketing wastes 25–40% of paid spend on channels, audiences, and creative that do not move the business. The fix is not "more dashboards" — it is layering decision intelligence over the operational stack so wasted spend gets caught, scored, and reallocated. Below, slide your numbers and see the range.

$100,000
$10K$1M
60%
10%95%

Includes Google Ads, Meta, LinkedIn Ads, paid social, programmatic, and any media buying.

Step 1 · Your annual paid spend

Monthly budget × 12 × paid share

$720,000

Step 2 · Estimated wasted paid spend

25–40% of paid is structural waste (industry research)

$180,000 – $288,000

Step 3 · Realistically recoverable with a decision engine

30–50% of waste is recoverable when decisions are scored & continuously re-evaluated

$54,000 – $144,000

Estimated annual savings

$54,000 – $144,000

That is the range a typical enterprise of your scale recovers in the first 12 months when decision intelligence is layered over the existing operational stack.

See this on your real dataHow inMOLA is priced

Where these numbers come from

  • The 25–40% wasted paid spend range is consistent across multiple independent studies — Association of National Advertisers (ANA) ad waste reports, Nielsen multi-channel attribution research, IAB industry benchmarks, and Marketing Week annual surveys. We use the conservative lower bound; large enterprises with 5+ active channels tend to land closer to the upper bound.
  • The 30–50% recovery rate reflects what is realistically reallocated when a decision engine scores channels, surfaces structural underperformance, and produces prioritized recommendations that the team actually acts on. The remaining waste (typically structural — competitive pressure, category dynamics) is not addressable by any platform.
  • The first 12 months framing accounts for implementation time (4–6 weeks for inMOLA Core), team adoption (4–6 weeks), and the first 2–3 decision cycles needed to act on the recommendations. Compounding gains continue past year one.

What this calculator is not

  • A guarantee. Actual recovery depends on your current data quality, decision rhythm, team execution, and competitive context.
  • An inMOLA price quote. Core is consultation-based and priced by scope. The savings range here is independent of platform cost.
  • A vendor lock-in argument. Even teams that build their own decision rhythm without a platform recover meaningful waste — the math here applies to that path too.
  • Inclusive of brand, PR, organic, or AI search visibility uplift — those add upside beyond paid-spend recovery and are not in this calculation.

Want a real number, not a range?

In a 30-minute demo we connect to your actual paid media accounts and produce a real-data version of this estimate — channel by channel, with the structural waste we would expect inMOLA to surface in the first quarter.

Request a 30-minute demo

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