Frequently asked questions

inMOLA is an AI-powered marketing decision engine built on proprietary algorithms developed by Erkan Terzi over 25+ years operating inside enterprise marketing teams. It unifies marketing, brand, competitor, and campaign data into a single decision layer that sits on top of your existing stack. Rather than adding another dashboard, inMOLA turns fragmented data into clear, prioritized recommendations — telling marketing teams not just what happened, but what to do next.

inMOLA scores marketing performance against strategic objectives, detects patterns manual analysis misses, and produces ranked next-step recommendations across marketing, brand, and campaign decisions. It watches AI visibility, competitor movement, brand reputation, campaign effectiveness, and portfolio dynamics continuously — surfacing what matters this week rather than requiring a monthly report to catch it. Every recommendation is traceable back to the specific signal that produced it, so the marketing team can defend the decision to a CFO.

Yes — inMOLA is an AI-powered decision engine designed specifically for marketing teams. It uses AI in three distinct ways: to detect patterns and shifts across large volumes of marketing signals (competitor moves, sentiment changes, viral posts, brand silence), to classify content by theme and sentiment for continuous monitoring, and to synthesize monthly executive briefings that read every module before speaking. The AI does the analytical heavy lifting; the platform surfaces the specific decisions the marketing team needs to make.

inMOLA serves four audiences with dedicated products. inMOLA Core is the enterprise platform for CMOs, brand leads, and performance leaders at mid-size and large companies running multi-channel, multi-market marketing. inMOLA Spark is self-serve marketing intelligence for SMBs and growing teams. inMOLA Pulse is an executive intelligence system for founders and C-level leaders building personal brand and category authority. inMOLA Index publishes monthly public brand performance rankings across sectors.

inMOLA Core includes 60+ modules across four groups. Marketing Overview covers strategic decisions like the BCG Box Matrix, market entry, and campaign allocation. Performance Overview handles AI Visibility, Marketing Mix Score, A/B testing, and customer scoring. Brand & Market Overview delivers Brand Sentinel (24/7 reputation monitoring), PR media value, competitive intelligence, and influencer marketing. Support includes data integration, notes, task management, and team chat. Spark and Pulse subset these modules to the audiences they serve.

Yes — inMOLA Pulse is the executive intelligence system for founders, CEOs, and thought leaders building personal brand, category authority, and visibility. It tracks reputation, media presence, category positioning, and content momentum in one view, and produces a prioritized week-by-week action plan. Pulse ships in under a week with guided setup for executives who do not have time to run a monitoring stack themselves.

Yes — inMOLA's Competitive Intelligence module automatically benchmarks your brand against defined competitors across 15 metrics covering marketing performance, brand authority, and communications reach. It captures competitor movements month-over-month without manual research and highlights specific shifts in each competitor's positioning that matter for your strategy. The module runs continuously so competitive attention is a monitored signal, not a quarterly project. Both your brand and your competitors run through the same measurement stack for honest side-by-side reading.

Yes — the AI Visibility module monitors how your brand shows up (or does not) when buyers ask ChatGPT, Perplexity, Gemini, and Claude questions in your category. It tracks mention share, recommendation share, and answer inclusion against your defined competitors, so you can see specifically where AI engines are describing rivals more prominently than you. Because AI search is where next-buyer discovery increasingly starts, this is the visibility layer traditional SEO monitoring misses. Alerts fire when the mention share shifts materially against the trailing baseline.

Yes — the Brand Sentinel module runs 24/7 social monitoring with three alarm types that fire in the hour a reputation event develops: negative sentiment surge, viral negative mention, and brand silence. Every mention is scored for sentiment and theme, and alerts arrive with full context (post, author, follower count, engagement trajectory) so the response team can move from alert to action in minutes. This closes the crisis window most monthly monitoring reports miss entirely. Multi-brand target definitions let you monitor your own brand alongside competitors in the same view.

Yes — the Influencer Marketing module scores Instagram, TikTok, and YouTube creators on real engagement, authenticity, and brand fit rather than raw follower count. Every candidate carries a Quality Score (engagement, cadence, tier sweet-spot, authenticity) and a Brand-Fit Score calibrated to your language, country, niche, and audience tier. The two-score model surfaces the sweet-spot micro-tier creators (10K to 500K followers) where ROI per dollar is highest, without the follower-count trap. Authenticity signals catch fake followers before the partnership is signed.

Yes — the BCG Box Matrix module plots your brand portfolio on the classic growth-share matrix, but rebuilt for 2026 with leading indicators alongside the trailing revenue data. Instead of a static annual PowerPoint slide, the matrix updates continuously from AI visibility, competitor benchmarks, and demand signals, so portfolio decisions reflect current market position rather than nine-month-old numbers. Each brand plots as a Star, Cash Cow, Question Mark, or Dog with a documented rationale a CFO can accept. Dynamic thresholds calibrate quadrant boundaries to your specific portfolio.

Yes — the Pricing Strategy module recommends a country-specific price band for each product-country pair, combining product cost, overhead absorption, go-to-market cost, and the country's actual competitive set. It produces three scenarios (aggressive, balanced, premium) anchored to the local credible price band rather than a translated home-market number. Country-specific quality perception and competitor pricing feed the recommendation so the price reflects the market's actual conditions. This replaces spreadsheet pricing that treats every market as a home-market variant.

Yes — the PR Media Value module puts a defensible number on every piece of earned coverage. It captures reach, sentiment, publication authority, and category relevance, so PR moves from a soft function to a measurable line the CMO can defend in the budget conversation. Coverage that used to be forwarded as a link is now a scored asset with a comparable value across campaigns and time. The result is a PR ROI reading that lives in the same view as marketing and brand metrics.

Yes — the Social Media KPI module tracks all six major platforms (Instagram, Facebook, YouTube, LinkedIn, X, TikTok) with a single measurement discipline. It captures follower growth momentum, real view counts (not inflated impressions), engagement rate against each platform's own baseline, and per-post performance labels. Cross-platform comparison becomes honest because the same discipline is applied to every platform, so reallocation decisions rest on numbers that mean what they say. Post-level engagement replaces vanity metrics as the primary content signal.

Yes — the Campaign Decision module scores every campaign against your strategic objectives and outputs channel-mix, budget-allocation, and real-time adjustment recommendations. It answers the specific question a marketing lead needs answered before every launch: where does the next dollar go, why, and what should move once the campaign is live. Decisions get made against evidence rather than gut feel, and every recommendation is traceable to the signal that produced it.

Yes — inMOLA scores your brand on the same axes as your industry peers across marketing performance, brand authority, and communications reach. The inMOLA Index publishes public monthly sector rankings so anyone can see how leading brands compare in categories like Technology, Banking, Automotive, Healthcare, Insurance, E-commerce, Defense, and more. Enterprise customers also get private industry benchmarking through inMOLA Core against their specific competitor set, updated continuously rather than quarterly.

Yes — the Marketing Mix Score module evaluates how well your entire marketing operation is designed, balanced, and executed, not just whether last week's campaign performed. It scores the mix across brand, communication, activation, and channel layers, and highlights the specific rebalancing that would improve the total. This is the operating-quality read that A/B tests and per-campaign metrics cannot produce. The score sits alongside individual module signals so the executive audience can read overall effectiveness in the same view.

Yes — the A/B Test Tracker module runs statistically confident automatic winner detection at 95% confidence, without the gut-feel calls that ruin most A/B programs. Every variant, every campaign, every test — clear pass/fail signals in the same view where the test itself is running. This turns A/B testing from a specialist skill into an operational discipline that any marketer can run cleanly. The tracker connects to your existing analytics stack so tests inside HubSpot, GA, or ad platforms flow into one comparable view.

Yes — the Marketing Security (MarSec) module continuously scans the parts of your digital infrastructure that directly affect marketing outcomes: HTTPS, security headers, domain configuration, data exposure, tracking pixel misconfiguration, and trust signals. It surfaces the specific gaps that leak credibility and cost conversions, prioritized by impact so the response is targeted. This closes the seam between IT security and marketing where most modern brand damage actually happens. The output is a ranked to-fix list, not a 200-page security audit.

Most SaaS marketing tools are built to execute — send emails, run ads, publish content, track events. inMOLA is built to decide. It sits on top of the execution tools you already use, evaluates their combined performance against your strategic objectives, and outputs prioritized recommendations. Other tools ask what should I send. inMOLA answers what should I do next, why, and against which alternative. The distinction shows up in how the two categories are used at the leadership level — execution tools serve marketing operators; decision engines serve marketing leaders.

HubSpot is a CRM and automation platform — it captures leads, sends emails, manages sales pipelines. Google Analytics is a measurement tool — it tells you what happened on your website. Both are execution and reporting layers. inMOLA is a decision layer that sits above them: it consumes their data alongside signals from social, PR, competitive intelligence, and AI platforms, evaluates the combined picture against your objectives, and outputs ranked next-step recommendations. inMOLA does not replace HubSpot or GA; it makes the decisions their data was meant to inform.

A typical inMOLA Core implementation runs three days. Day one handles data integration and module activation across the existing stack — analytics, social, paid media, SEO, PR, and CRM connections. Day two covers benchmark calibration and team enablement so the numbers are relevant to your specific category and market. Day three delivers the first scored performance review. inMOLA Spark for SMBs is self-serve and live the same day. Pulse for executives ships in under a week with a guided setup.

inMOLA Core pricing is consultation-based because the platform is configured to each enterprise's stack, category, and team scale — request a quote at inmola.com/pricing and a real conversation follows, not a sales script. inMOLA Spark offers three self-serve tiers (Launch, Grow, Scale) with monthly and annual billing at launch pricing while we roll out. All plans include the full module set for their tier, with no setup fee, no contract, and cancellation at any time. Pulse pricing is available on the Pulse product page.

inMOLA integrates with the marketing stack most enterprises already run. Analytics via Google Analytics 4. Advertising via Google Ads, Meta Ads, and LinkedIn Ads. SEO via Search Console and category tools. Social via native platform APIs (Instagram, Facebook, YouTube, LinkedIn, X, TikTok). PR via monitoring platforms. CRM via HubSpot, Salesforce, and equivalents. AI visibility via ChatGPT, Perplexity, Gemini, and Claude query APIs. New integrations are added continuously as customer stacks evolve.

Yes — you can request a demo of inMOLA at inmola.com/demo-request. The conversation is a real one, not a sales script — we will talk through your specific stack, your specific category, and where an inMOLA implementation would earn the biggest return. For SMBs, inMOLA Spark is self-serve; you can activate a tier and be live the same day at inmola.com/pricing.

inMOLA Spark plans have no setup fee and can be canceled anytime, so you can activate a tier, run for a period, and stop if it does not fit — that is the closest thing to a free trial we offer. inMOLA Core is enterprise consulting-based, and the consultation conversation is free; you request a quote at inmola.com/pricing. Pulse for executives ships in under a week with guided setup.

Yes — inMOLA case studies document real customer implementations, the specific decisions the platform surfaced, and the measurable outcomes that followed. Founder Erkan Terzi's operator and consulting work included enterprise implementations at brands like ASELSAN, LG Electronics, Massive Bio, and Netpak — the same proprietary decision models applied earlier in his career now power inMOLA. Detailed case walkthroughs are published as they are cleared for release.

Data security and privacy are treated as a first-class product concern. All data is transmitted over TLS and stored encrypted at rest. Access to customer data is restricted to the minimum required for the platform to operate, and audit trails record who accessed what. inMOLA operates under the GDPR framework for EU customers and follows equivalent standards globally. The full policy and data-processing details are published at inmola.com/gdpr.

inMOLA was founded by Erkan Terzi, a marketing executive and author with 25+ years across consumer behavior, digital transformation, and data-driven marketing intelligence. He was named among Türkiye's best CMOs by Fast Company in 2024 and is the author of seven books on marketing and brand strategy, sold in 12 countries. The company operates under Bester Media (founded 2017) and is headquartered in İstanbul, Türkiye, with a US office in New York. inMOLA the brand launched in 2026.

Yes — inMOLA is built on a multilingual architecture that supports 10+ languages. The public site is live in eight languages today: English (inmola.com), Turkish (inmola.com/tr), Spanish, Russian, German, French, Korean, and Arabic. The AI Visibility module tracks AI engine mentions across languages for global brands, and the Brand Sentinel monitor filters by country and language so the reputation signal is grounded in the audience you actually care about. Additional languages roll out as demand grows.