The enterprise platform

inMOLA Core

Interpret meaning. Make better decisions.

inMOLA Core unifies your marketing, brand, competitor, and campaign data into a single decision layer — built for enterprise marketing teams running multi-channel, multi-market programs. The platform looks ahead, detects signals before performance declines, and turns dashboards into clear recommendations.

For enterprise marketing teams · CMOs · Brand & Performance leaders

inMOLA isn't just built to report marketing performance. It's built to improve marketing decisions.

Erkan Terzi · Founder of inMOLA

What you get

inMOLA Score

A single 0–100 score that consolidates your entire digital, marketing and PR performance into one objective metric.

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Competitive Intelligence

Automated benchmarks across 13 metrics in Marketing, Brand and Communications — month-over-month deltas, no manual research.

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Campaign Decision

AI-powered strategy engine that recommends channel mix, budget allocation and real-time campaign adjustments.

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BCG Box Matrix

Advanced strategic framework that positions products and channels by performance, momentum and future opportunity.

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Market Entry

Scored readiness index across regions for international expansion — demand signals, competitive density, audience fit.

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Marketing Mix Score

Evaluates how effectively your strategy is designed, balanced and executed across brand, communication and activation layers.

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A/B Test Tracker

Statistical confidence to make decisions that actually move the needle — automatic winner detection at 95% confidence.

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Data Integration

The backbone of the intelligence layer — unifies analytics, social, advertising, SEO, PR and technical data into a single structure.

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Customer Score

AI-scored customer portfolio with retention, value, and risk signals — Champions to At-Risk to Churning.

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Web Personalization

Page-by-page visitor experience scoring with AI-generated optimization recommendations.

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PR Media Value

Quantifies digital PR and earned media in measurable business value — reach, credibility, sentiment, visibility.

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Brand Trends

Tracks how your brand's visibility, perception and momentum evolve over time across digital channels and media.

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Visual Impact Score

Measures how strongly your brand's visual assets capture attention and drive engagement.

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Pareto Score

Applies 80/20 to your B2B customer portfolio — A/B/C scoring with firmographic, digital authority and behavioral signals.

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Marketing Security (MarSec)

Evaluates how secure, compliant and trustworthy your digital marketing infrastructure is — HTTPS, headers, data exposure, trust signals.

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AI Visibility

See how ChatGPT, Claude, Gemini, and Perplexity talk about your brand — and where competitors get the recommendation instead.

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Sales Geography

Pipeline as a living map. See where revenue grows, where it bleeds, and which markets are quietly outgrowing your main bet.

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Store Pulse

What customers actually think about each branch, day by day — versus the competitor next door, before the P&L catches up.

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The modules above are only the visible layer of inMOLA Core. Beneath them, dozens of additional capabilities — built to strengthen brand equity, drive measurable valuation, and convert performance into business outcomes — operate continuously on behalf of your company.

Custom-built modules

Beyond the standard set — modules engineered for your brand.

Have a decision your team needs to make repeatedly that no off-the-shelf tool answers? inMOLA can design and ship custom modules tailored to your brand's strategy, sector, and operational reality — built on the same proprietary algorithmic core.

Frequently Asked

Common questions about inMOLA Core

What does inMOLA Core unify?

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inMOLA Core unifies marketing, brand, competitor, and campaign data from your existing tools (analytics, social, paid media, SEO, PR, CRM) into a single decision layer. It does not replace your stack — it sits above it and produces prioritized recommendations from the data you already have.

How is inMOLA Core different from a CDP or BI tool?

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CDPs (HubSpot, Segment) unify customer records for operational execution. BI tools (Looker, Tableau) visualize data for analysts. inMOLA Core is a decision engine: it scores performance against strategic objectives, surfaces relationships manual analysis misses, and tells marketing leaders what to do next — not just what happened.

Who is inMOLA Core designed for?

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inMOLA Core is built for enterprise marketing teams: CMOs, brand and performance leaders, and strategy functions that need to convert fragmented data into coherent decisions. Mid-market companies running multi-channel, multi-market programs benefit most.

How does inMOLA Core integrate with our existing marketing stack?

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inMOLA Core connects to your data sources via the Data Integration module — analytics (GA4), social platforms, ad platforms (Google Ads, Meta), SEO tools, PR monitoring, and CRM. Standardized ingestion, real-time sync. Your existing tools keep running; inMOLA Core adds the intelligence layer.

How long does inMOLA Core implementation take?

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A typical Core implementation runs 4–6 weeks: week 1–2 for data integration and module activation, week 3–4 for team enablement and benchmark calibration, week 5–6 for the first scored performance review. Faster paths are possible for teams with clean data sources.