The enterprise platform

inMOLA Core

Interpret meaning. Make better decisions.

  • Home
  • Products
  • inMOLA Core

inMOLA Core unifies your marketing, brand, competitor, and campaign data into a single decision layer — built for enterprise marketing teams running multi-channel, multi-market programs. The platform looks ahead, detects signals before performance declines, and turns dashboards into clear recommendations.

For enterprise marketing teams · CMOs · Brand & Performance leaders

inMOLA isn't just built to report marketing performance. It's built to improve marketing decisions.

Erkan Terzi · Founder of inMOLA

What you get

inMOLA Score

A single 0–100 score that consolidates your entire digital, marketing and PR performance into one objective metric.

More Details
Competitive Intelligence

Automated benchmarks across 13 metrics in Marketing, Brand and Communications — month-over-month deltas, no manual research.

More Details
Campaign Decision

AI-powered strategy engine that recommends channel mix, budget allocation and real-time campaign adjustments.

More Details
BCG Box Matrix

Advanced strategic framework that positions products and channels by performance, momentum and future opportunity.

More Details
Market Entry

Scored readiness index across regions for international expansion — demand signals, competitive density, audience fit.

More Details
Marketing Mix Score

Evaluates how effectively your strategy is designed, balanced and executed across brand, communication and activation layers.

More Details
A/B Test Tracker

Statistical confidence to make decisions that actually move the needle — automatic winner detection at 95% confidence.

More Details
Data Integration

The backbone of the intelligence layer — unifies analytics, social, advertising, SEO, PR and technical data into a single structure.

More Details
Customer Score

AI-scored customer portfolio with retention, value, and risk signals — Champions to At-Risk to Churning.

More Details
Web Personalization

Page-by-page visitor experience scoring with AI-generated optimization recommendations.

More Details
PR Media Value

Quantifies digital PR and earned media in measurable business value — reach, credibility, sentiment, visibility.

More Details
Brand Trends

Tracks how your brand's visibility, perception and momentum evolve over time across digital channels and media.

More Details
Visual Impact Score

Measures how strongly your brand's visual assets capture attention and drive engagement.

More Details
Pareto Score

Applies 80/20 to your B2B customer portfolio — A/B/C scoring with firmographic, digital authority and behavioral signals.

More Details
Marketing Security (MarSec)

Evaluates how secure, compliant and trustworthy your digital marketing infrastructure is — HTTPS, headers, data exposure, trust signals.

More Details

The modules above are only the visible layer of inMOLA Core. Beneath them, dozens of additional capabilities — built to strengthen brand equity, drive measurable valuation, and convert performance into business outcomes — operate continuously on behalf of your company.

Custom-built modules

Beyond the standard set — modules engineered for your brand.

Have a decision your team needs to make repeatedly that no off-the-shelf tool answers? inMOLA can design and ship custom modules tailored to your brand's strategy, sector, and operational reality — built on the same proprietary algorithmic core.