Consumer Electronics · Global · MEA · Türkiye
Integrated digital and marketing systems unified the marketing plan, digital assets, data infrastructure, communication systems and social media into a single corporate strategy — taking LG Türkiye to #1 in MEA and #6 globally.
#1
In MEA region
#6
Globally across performance
1.5M
Data points unified
LG Electronics is a global consumer-electronics leader operating across dozens of markets, where marketing, brand, and communications data is generated at massive scale but rarely speaks the same language across geographies. The challenge: build a single source of truth that could reconcile that data and translate it into operational decisions for category managers.
As Head of Marketing, Erkan Terzi ran LG Türkiye's marketing transformation using the very models that now power inMOLA — unifying marketing, brand, communications, and data systems into one decision framework and establishing a flow of 1.5 million data points.
The result: LG Türkiye reached 1st in the MEA region and 6th globally across marketing, digital, and PR performance — sustaining category leadership where competitors were getting more aggressive, not less. These results were produced with the same proprietary decision models inMOLA delivers today as software.