Consumer Electronics · Global · MEA · Türkiye
Integrated digital and marketing systems unified the marketing plan, digital assets, data infrastructure, communication systems and social media into a single corporate strategy — taking LG Türkiye to #1 in MEA and #6 globally.
#1
In MEA region
#6
Globally across performance
1.5M
Data points unified
LG Electronics needed a single source of truth that could reconcile marketing, brand, and communications data across geographies — and translate it into operational decisions for category managers.
We developed integrated Digital and Marketing Systems that unified the marketing plan, digital assets, data infrastructure, communication systems, and social media into a single corporate strategy. Beyond the integration of marketing, brand, and digital analytics systems, we established a data flow of 1.5 million data points.
This positioned LG Türkiye as 1st in the MEA region and 6th globally across marketing, digital, and PR performance — sustaining brand and category leadership in a category where everyone else was getting more aggressive, not less.