브랜드 및 시장 개요 · inMOLA Core
Quantifies digital PR and earned media in measurable business value — reach, credibility, sentiment, visibility.
PR Media Value quantifies the real impact of your digital PR and earned media efforts by translating coverage into a measurable business value. It evaluates not just volume, but reach, credibility, sentiment, and visibility to show how public relations contributes to brand awareness and authority.
By tracking PR performance alongside marketing and digital metrics, the PR Media Value tool reveals how earned media amplifies traffic, trust, and growth. This allows teams to treat PR as a strategic performance channel — not a soft metric — and align communication efforts with measurable outcomes.
브랜드 및 시장 개요 그룹에서 더 보기
Tracks how your brand's visibility, perception and momentum evolve over time across digital channels and media.
자세히 보기Measures how strongly your brand's visual assets capture attention and drive engagement.
자세히 보기Applies 80/20 to your B2B customer portfolio — A/B/C scoring with firmographic, digital authority and behavioral signals.
자세히 보기